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Everything you need to know about our new APC Deep Pore Cleanser

Everything you need to know about our new APC Deep Pore Cleanser

So, you’ve stashed our Australian Pink Clay Deep Pore Cleanser in your beauty cabinet. Now what? 

Here we’re making APC as easy as ABC, answering all of your burning questions around what this newcomer can bring to your skincare routine and how to get the best from her. 

Why do I need the new APC Deep Pore Cleanser?

Our Deep Pore cleanser is a miraculous multitasker. Consider it a magnet for toxins, extracting impurities from the inside-out to balance oil production, whilst gently resurfacing dull-looking skin and leaving skin feeling soft and revitalised, never stripped. 

Not only this, but the 4-in-1 formula also comes pH balanced, meaning it matches the pH on our skin to keep your skin barrier cool, calm and protected.

Who is it for?

Everyone! This Cleanser is the perfect start to a skincare routine, designed to clean and prep skin day or night. It’s great for deeply cleansing, eliminating oil and combating everyday pollution, as well as removing makeup and SPF for those who wear it. 

Can I use AM & PM?

Yes! It’s made to use daily and gentle enough to use in both your morning and evening routines.

What are the key ingredients?

We’ve decoded the dreamy ingredients list in a juicy glossary for you, right here. Key takeaways for your face are: Pink Clay’s powerful purifying properties, Witch Hazel’s pore-tightening magic, and Macadamia Oil’s smoothing splendour. There’s even Australian Finger Lime and Luffa Plant in the mix to multitask on the AHA/physical exfoliation front, meaning your skin can be gently buffed and renewed with every use. 

Will it reduce the size of my pores?

As the name suggests, the Deep Pore Cleanser is all about getting deep into pores to clear congestion. Thanks to the inclusion of natural astringent Witch Hazel, it also tightens the appearance of pores, soothes irritation and reduces excess oil. This means your skin will be left looking and feeling clean and refined. 

Deep Pore Cleanser Before and AfterBefore and After from @mamabirdandtribe after the Deep Pore Cleanser

Does it also exfoliate?

Yes, the Deep Pore Cleanser is a 4-in-1 formula which includes exfoliation. This comes from the Luffa Plant extract and AHAs that gently yet effectively buff and renew the skin.

Luffa Plant AHA

Natural source of AHAs that promotes collagen and improve the appearance of spots. 

How do I use it? 

This cleanser is the first thing you can do when rising and shining in the morning and again before your head hits the pillow at night. Just squeeze a small amount of the gel into the palm of your hand, lather up with water and massage your face lovingly. Rinse off and bask in those wide-awake/ready-for-bed feels. Be sure to follow with a serum and moisturizer to lock in all the benefits. 

Is it suitable for sensitive skin? 

Yes, this formula is suitable for most skin types, including those on the sensitive side. We just recommend using a small amount (think pea-sized) for gentle yet effective results. Always be sure to follow up with a hydrating serum and moisturizer though to ensure your skin is suitably soothed. 

Does it remove makeup?

This cleanser is a maestro at melting away makeup, erasing your base and the all-important SPF with its deep-cleansing power. We do recommend removing mascara and eye shadow with an oil cleanser or makeup remover first though, because your eye area is very delicate. 

 Watch how @karolina detox, resurface, refine and moisturiser her skin with our deep pore cleanser

What is the best routine to pair with the Cleanser?

Follow with your holy grail serum and moisturizer after each use to lock in the benefits. You can amp up the detox power by following with our Australian Pink Clay Porefining Face Mask 2-3 times a week for oily/combination skin. If your skin is a little on the drier side, scale this back to 1-2 times a week. 

Can I use this with my Super Bounce Mask?

Absolutely, use the Cleanser as the first step in your routine to clean your skin and then follow with an even layer of the Super Bounce Mask for a hit of hydration and antioxidants. After removing the mask, be sure to lock in all the benefits by applying the Hydration Boost Cream.

Anything else I should know?

Our Deep Pore Cleanser is paraben-free, cruelty-free, BS-free. You need it if you're a) a loyal devotee to our OG Pink Clay all-stars and aren’t too hot on your current cleansing routine, or b) have been considering the whole APC thing but aren’t too sure where to start. 


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