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What is Australian Pink Clay?

What is Australian Pink Clay?

Australian Pink Clay is everywhere in the beautysphere – but have you ever wondered what it is exactly, or what makes it such a purifying powerhouse? If the answer is, ‘Well, come to think of it, yeah kind of’, read on. Our definitive guide to Australian Pink Clay will answer all your questions, and more.

But first, let’s start with the query that got you clicking in the first place – what IS Australian Pink Clay? In the most simple, non-sciencey terms (you’re welcome), it’s a cult skincare ingredient used in a bunch of beauty products ­– most often face masks – to draw out impurities, toxins and excess oils, and help brighten and refine the complexion. The hero of our very own Detoxify range, it’s THE ingredient you need to add to cart if you want itty-bitty pores and bright, beautiful, silky-smooth skin.

A mix of ultra-gentle white kaolin clay (great for sensitive skin) and pore-unclogging red kaolin clay (great for oily skin), Australian Pink Clay plays nicely with all skin types. Combining mass appeal with major results, it’s the all-natural ingredient that’s placed A-Beauty firmly on the map.   


Women Applying Pink Clay Face Mask


What Are The Ingredients In Australian Pink Clay?

Pretty and powerful, Australian Pink Clay is rich in minerals that lock in moisture and detoxify the skin. Here’s a rundown of pink clay’s most important minerals – silica, magnesium and zinc – and their complexion-perfecting actions.


Silica:  An anti-inflammatory substance, silica helps the skin retain its natural moisture, while also boosting collagen production and cell renewal. Great for all skin types, it’s especially beneficial for dry, sensitive and eczema-prone skin types.


Magnesium: Magnesium is a mineral that helps the skin to retain its natural fatty acids. Meaning? It improves the appearance of the skin and helps keep it comfortable, plump and youthful.

Zinc: Zinc is a natural skincare remedy that helps to treat impurities. With anti-inflammatory properties, it’s especially beneficial for treating acne and acne scarring. Promoting natural cell regeneration, zinc also helps to resurface the skin for a more youthful look.

What’s In A Pink Clay Face Mask?

Teamwork makes the dream work, and Australian Pink Clay is even more beneficial when combined with other powerful Aussie botanicals. Our Porefining Pink Clay Face Mask therefore also includes the following ingredients for a detoxified, glowing complexion.


Kelp and Witch Hazel: Witch hazel is a natural astringent that will help to refine them, while also soothing irritation. Kelp also lends your complexion a helping hand by speeding up the skin’s repair processes. 


Mangosteen and Pomegranate: Bursting with antioxidants, pomegranate and mangosteen speed up cellular turnover for a brighter, more even complexion. Go team.


Kakadu Plum: With more skin-plumping, brightening and hydrating Vitamin C than you can poke a stick at, Kakadu Plum helps break down pigmentation clusters and gets you glowing.


Sand and Sky Pink Clay

How to Use Australian Pink Clay?

Australian Pink Clay is a super-beneficial ingredient in a variety of skincare products, but it’s face masking that earned it its must-have status. Here’s how to use our OG Australian Pink Clay Mask, no matter your skin type.

  1. Cleanse your skin to remove any makeup, dirt, or other impurities.
  2. Apply the mask to your face in a thin layer, using the included brush. 
  3. Let the mask dry for 10 minutes. The mask will turn from pink to white and start feeling snug on the skin.
  4. Remove with warm water, pat your skin dry, then reveal your fresh and radiant glow.

For oily and combination skin, we suggest masking 2-3 times a week. For sensitive or dry skin, use once or twice a week – and make sure you do a patch test 24-hours before your first use.


What Are The Benefits Of Australian Pink Clay?

Pretty, purifying pink clay has oh-so many benefits for the skin. Beauty lovers around the world report that it…

  • Leads to brighter skin: Australian Pink Clay is lightly exfoliating and works to remove dead skin cells to reveal the bright, fresh skin underneath.
  • Removes excess oil: Clay naturally draws out impurities and oils from the skin to leave a beautiful, naturally matte finish.
  • Refines pores: By drawing out dirt and sebum, pink clay helps prevent blockages and promotes a smooth, refined complexion.
  • Moisturises the skin: Australian Pink Clay contains essential minerals that work to hydrate the skin and help it maintain its natural moisture.
Women Wearing Pink Clay Face Mask

Can’t get enough of the pink stuff? Check out our blog on the 6 Amazing Benefits of Pink Clay Masks and head on over to explore our detoxifying Australian Pink Clay range.

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